American Express Travel 

Digital Content Marketing / Commissioning / Editing / Features / Social

Job role:

My role as Digital Travel Editor includes commissioning and creating content for American Express Travel’s destination guides, travel blogs and social media. 

Skills:

  • Concepting ideas aligned with travel insights and internal campaigns

  • Concepting and creating social assets with Art

  • Producing content presentations

  • Commissioning writers  

  • Building a little black book of travel writers and influencers

  • Keeping a close eye on travel trends and insights

  • Uploading and publishing content via the CMS

  • Subbing, proofing and fact-checking articles

  • Updating destination guides and travel blogs

  • Writing features, native advertising and social media posts

  • Aligning content and metadata to SEO guidelines

  • Creating tracking links 

  • Attending status meetings, briefings and brainstorms with the client

  • Localising content for an international audience, include overseeing translations via third-part agency

example work