Skills

Journalism

• Feature writing

• Sub editing

• Proofing

• Commissioning

• Editing

• InDesign

Digital

• Building content via a CMS (Wordpress or bespoke CMS platforms)

• Writing blogs, emails and social posts

• SEO optimisation

• eCRM/CRM management

• Organic social media

• Paid social media

• Paid search

• Tracking and analytics

• Photoshop

Content Marketing

• Content strategy

• Omni-channel content planning

• Writing to a client’s TOV

• Writing to a brief

• Email marketing

• Presenting to clients

• Analytics

• Affiliate marketing

• Creating a digital style guide

Clients

Previous clients/employers include:

• American Express Travel

• Boatbookings

• Bookmark Content and Communications

• Boots Health and Beauty Magazine

• Culture Trip

• DeliveryRank

• Drax

• Explora Hotels

• Fabric Magazine

• Gett

• Hillingdon Council

• John Brown Media

• Laura Lee Jewellery

• Sappi

• Silhouette

• Singapore Airlines

• SJR

• Skyscanner

• Tesco

• The Scotsman

• Time Out London

• Wedding Magazine

• Wedding Flowers Magazine

• Wedding Ideas Magazine

• Website Planet

• Yahoo

About

Emma is a freelance writer and editor based in Edinburgh. 

She is an experienced editor and content manager with a background in digital content marketing and journalism. She’s worked with a range of clients and publishers from Time Out to Tesco.

She has a focus on travel and lifestyle content, as well as expertise in health, beauty, wellbeing, weddings, retail and finance. 

Personal interests include reading, road tripping, creative writing, hiking, yoga, photography and writing about her travels.

Qualifications

• MA Magazine Journalism, Cardiff University, Distinction

• BA English, Exeter University, First Class Honours

• Teeline Shorthand 100wpm

Image by Kathy Anne Lim.